Bourn Adventure Gear started as Bakes FJ Gear in late 2012. It was Bourn out of necessity for Toyota specific stickers and later patches (read our: Patch Story). At that time, it was difficult locating unique stickers or decals that were Toyota or off-road themed, so we began to make our own.
One of our first designs was the Challenge Accepted sticker, followed by our My Toyota Rocks! sticker, which paid homage to the 1980's Toyota colors made famous by racing legend Ivan "Iron Man" Stewart. I remember the yellow, orange, and red colors splashed across the Toyota race trucks when I was younger but did not truly appreciate them until getting our FJ Cruiser.
Those three colors mean a lot to me and influenced many more unique Toyota themed designs to include: Toyota Mountains, Desert Yota, Toyota Sunrise, Retro Capture the Journey, and Toyota Action.
The idea then was to make stickers just for us. We did the design work in house and outsourced production to another business online. Just like most companies, there was a minimum amount required for production. Since we only needed one or two stickers for ourselves, we decided to give the extras away to our friends in the Bayou State Land Cruiser Association (BSLCA), sister Toyota clubs or other off-road related communities.
At the time, we had no intention of making additional production runs of designs as this was more for us. After handing out all of our extra stickers people started contacting us asking if we could send them some too. Flattered by all the requests, we obliged and made more, which we mailed out for free.
We did not anticipate what would soon follow. More and more people reached out to us asking if they could have or even purchase stickers and when new designs would be available. Luckily for us, we already had BakesFJ.com (our FJ Cruiser travel blog) and all that was needed on our end was to add an online store section which we called Bakes FJ Gear.
We continued cranking out new designs and operating under Bakes FJ Gear for several years until we rebranded in 2017 to Bourn Adventure and Bourn Adventure Gear following a roll over in our Toyota FJ Cruiser. Shortly after that, we separated the two websites, allowing them to grow and operate independently.
We also started a Bourn Adventure postcard series which is included with every order. Each postcard series showcases a beautiful picture on the front from one of our adventures and brief description of the journey on the backside. More importantly, it allows us the opportunity to personally connect with each individual who places an order. To learn more about our postcards, please click here: Postcard Adventures
We now have over 250 product options available in our store, which covers a wide variety of design themes, to include: adventure, freedom, tactical, ect. Our goal is to continue to create great products that are enjoyed and used by people all over the world.
A Toyota ('82 Celica) was my first car and it gave me my sense of freedom. Many years later, a Toyota ('12 FJ Cruiser) gave me my desire for adventure! We have designs now that pertain to everything, but our inspiration is still driven by those beautiful Toyota colors.
Amman Citadel, Jordan
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We don't just design adventure based products, we live them!
-Bourn Adventure Gear
Baker and Ashlie are the owners of Bourn Adventure and together they author the majority of the articles and content found here.